Le Diner en Blanc

Le Diner en Blanc

Elegant dinners and white galas are back, elaborate tables are back. Le Dîner en Blanc , the legendary French-inspired emerging culinary event, returns for its 10th anniversary in New York on September 19. After a two-year Covid-related hiatus, the world’s largest dinner party returns to the city that fueled a global phenomenon.

Le Dîner en Blanc has its roots in France, but the elegant evening that invites foodies, culture enthusiasts and fashionistas to gather in a secret location, dressed head to toe in white, truly exploded globally after its US debut a decade ago. Le Dîner en Blanc International received a flood of requests from cities around the world who wanted to host the elegant picnic on their premises.

Le Dîner en Blanc may have its roots in France, but the elegant evening that invites foodies, culture enthusiasts and fashionistas to gather in a secret location, dressed head to toe in white, it really exploded globally after its US debut at Apple a decade ago. Le Dîner en Blanc International was inundated with requests from cities around the world who wanted to host the elegant picnic on their premises.

Dîner en Blanc is a global event spanning six continents where people eat dressed in white in a temporary dining room in a public space. At this event guests are required to provide their own food, tables, chairs and linens. Only a select number of pre-registered participants know about the venue on the day of the dinner, and they usually converge on an iconic urban spot.

The Dîner en Blanc concept began in Paris in 1988 when François Pasquier invited a group of friends to an elegant alfresco dinner in the Bois de Boulogne, asking them to dress in white so he could meet. The event’s presence has grown to more than 85 cities, with almost 17,000 gathering for the 30th anniversary event in Paris.

Pasquier’s son Aymeric introduced the concept in Montreal, Canada in 2009. In 2011, with the help of Sandy Safi, Aymeric Pasquier organized the first American Dîner en Blanc in New York City. The event has grown to have an attendance of more than 6,500 with a waiting list of more than 80,000 people. [5] In 2012, Aymeric Pasquier and Sandy Safi partnered to create Dîner en Blanc International Inc., a Canadian company in charge of network development and licensing of Diner en Blanc worldwide.

The event has flourished across 6 continents, 40 countries and 120 cities with each location injecting its own culinary culture and voice. In 2019, in NYC 5,500 guests participated and there was a waiting list of more than 60,000.

“We had to wait two years for our 10th anniversary edition in New York, so I’m thrilled to be back in the city that lit up the event globally. We have carefully selected iconic outdoor venues like Lincoln Center and Bryant Park for past events and I believe our choice to mark this milestone will be a splendid surprise befitting this grand occasion,” said Sandy Safi, President of Dîner en Blanc International.

Every year in New York and cities around the world, thousands of people dressed all in white descend on an iconic public space with everything they need for an elegant evening, including folding tables and chairs, gourmet picnic food, fine china , cutlery, and tablecloth.

They first gather in groups of between 100 and 300 people at designated places in the city and follow the group leaders to the designated place. The exact location remains a secret until the guests arrive, creating an air of mystery and excitement. It is a magical moment in time: from different points of each city, thousands arrive at the same moment, at the same place.

Over the course of the night, diners eat and celebrate amidst live music, dancing, and festive white balloons. Guests also use the venue to express their unique style of fashion and design; the often elaborate and creative outfits, fantastic hats and decorative table settings are always a fabulous sight.

We have the unbeatable price of $500 per day for your Billboard:

Option 1: Your 60 second video/photo will be shown, 60 seconds per hour 22 times a day.

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Please let us know which option you would like to choose. Remember that we have a response time of 72 hours.